Bun Cart
One identity carried across the menu board, the packaging, the pavement standee and the phone screen.
Bun Cart is a counter-service burger brand. Aveera Design Solutions designed and produced its menu board, burger box and fry carton packaging, A-frame standee, offer posters, scan-and-win QR card and social advertising creative — all built from a single visual system.
The challenge
A burger counter gets a few seconds of a customer's attention, and often gets them while the customer is still walking. Bun Cart needed people to know about new items and running offers before they reached the counter — and needed the same information to hold up at three completely different reading distances.
From the pavement, an A-frame is read at four or five metres, in motion, by someone who has not decided to stop yet. At the counter, the menu is read at arm's length by someone who has. On a phone, the same offer is read by someone who was not at the venue at all.
What the venue needed
- New items and offers visible before the point of decision
- One offer that reads identically on the street, at the counter and on social
- Packaging that keeps the brand visible after the customer leaves
- Print pieces cheap enough to swap when the offer changes
The A-frame — one offer, two prices, read at walking pace.
Three decisions that did the work
Appetite first
The product photograph is the largest element on every piece. At a counter brand, the burger sells the burger — the typography's job is to stay out of its way and carry the price.
One offer block
The two-for-₹90 offer was built once, as a yellow panel with a fixed layout, then reproduced without alteration on the standee, the poster, the menu and the social creative. A customer who saw it outside recognises it instantly at the counter.
High-contrast pairing
Black ground, yellow offer, red price. It survives daylight on a pavement, artificial light at a counter and compression on a phone — three conditions that break most colour schemes.
The pieces
Production
Everything except the fabricated window banner was printed and finished in-house. The offer pieces were deliberately specified as short-run items so they can be reprinted when the offer changes, while the packaging and the menu were specified for durability.
That split matters more than it sounds. Printing the offer poster on the same premium stock as the menu would have made changing the offer expensive enough that the venue would stop doing it.
What the project set out to achieve
The stated objectives were higher footfall, increased sales and stronger brand recall. We have not been given measured figures for any of the three, so we are not claiming them — these were the goals the work was designed against, not results we can evidence.
| Item | Specification |
|---|---|
| Menu | Single page, laminated, counter-read type sizes |
| A-frame standee | Weatherable print, double-sided |
| Offer poster | Short-run, framed and window formats |
| Packaging | Burger box and fry carton, grease-resistant board |
| QR card | Scan-and-win, replaceable insert |
| Social | Square and story creative from the same system |
Running a counter or a takeaway brand?
The pieces that matter are usually the cheap ones you change often. Tell us what your offer cycle looks like and we will spec it around that.