How a project runs
Nine stages from your item list to boxed menus at your door. Nothing moves forward until the stage before it is signed off.
An Aveera menu card project runs in nine stages: requirement, structure, design, material selection, proof, printing, finishing, quality check, and packing and delivery. Design concepts are typically delivered within 48 hours of receiving the item list. Printing and finishing are carried out in-house in Pune, India.
Requirement
We start with how the menu is used, not how it should look. Format, page count, quantity, budget, how often prices change, and how many times a day the card gets picked up. Those answers decide most of what follows.
Structure
Your item list gets restructured before any design happens — category order, section lengths, where the margin sits and what should be visually anchored. This is the stage that moves average bill value.
Design
Two to three directions, usually within 48 hours of receiving the item list. Then revisions on the single direction you choose.
Material selection
Stock, cover, lamination and binding chosen against service conditions. A card handled every service and a card read twice a week are different objects.
Proof
Pre-press, then a proof — digital on short runs, physical on the actual stock for larger ones. Nothing goes to press without sign-off.
Printing
Run in-house, with colour checked against the approved proof rather than against the screen file.
Finishing
Lamination, spot UV, foiling, embossing, cutting, creasing and folding.
Quality check
Bound, assembled and checked before packing. Damaged or misregistered sheets are pulled here, not discovered by you.
Packing & delivery
Packed flat or boxed depending on the finish, then shipped across India or worldwide. The specification stays on file for your next reprint.
Four things that make this fast
Final item list
Items, descriptions and prices in a document we can copy from — not a photograph of the old card, if you can avoid it.
Your current menu
Even a phone photo. It tells us what you are moving away from.
Your margin items
The five dishes you most want to sell. It changes where they sit on the page.
One decision-maker
The single biggest cause of a slow project is revisions arriving from three people who disagree.
Quick answers
How long does the whole process take?
First concepts are usually with you within 48 hours of receiving your item list. What happens after that depends mostly on how quickly revisions are approved and what the menu is made of — a laminated single page is a much shorter production run than a screw-bound leather cover. We give real dates at quote stage.
How many revisions are included?
Enough to get the chosen direction right. Revisions run on the one direction you pick rather than across all the concepts, which is what keeps the count sensible. The number included is stated on your quote.
What happens if we spot a mistake after printing?
That is what the proof stage exists to prevent, and why nothing goes to press without a signed-off proof. If an error came from us, we reprint. If an item or price changed after sign-off, it is a reprint at cost — which is a good argument for a cover with replaceable inners if your prices move often.
Can we see a physical sample before the full run?
On larger orders, yes — a physical proof on the actual stock, so you are approving the real thing rather than a screen. On short runs it is usually a digital proof, because a physical one costs a meaningful share of the job.
Ready to start?
Send the item list and the format you have in mind. If you are not sure about format, describe how the menu gets handled during service.